The Process of Beauty
Creativity is not a limited asset. Most of us have the capacity for producing interesting, compelling ideas. Yet for brand owners, creative design is the lifeblood of commercial success. Tremendous resources go toward producing and testing designs…
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Is your print process hindered by process silos?
Any great production is a result of people, process, and tools. Art reproduction is no exception. In this deceptively process-driven industry, it is actually rigor and end-to-end workflow that most reliably brings the greatest brand images into the marketplace. And...
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Transform your image into a visceral experience
We often talk about how beauty is intended. We do our best work at the intersection of art and science, driven by process and committed to elevating design integrity in the printed result. We’re also deeply creative and apply a keen eye for design. This art creation...
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Traffic cop and crossing guard
Recently, I sailed with a group of friends through the British Virgin Islands. For most of us, this was our first time on an ocean catamaran and our first time in this distant part of the world. To make sure we would get safely from island to island, we hired a...
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5 key information stage gates in color reproduction process
For a successful design-to-print process, establishing information stage gates are as important as starting with a great design, involving an intelligent team and using sophisticated technologies. In a recent post, we discussed the importance of scheduling and...
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The best way to protect and use your creative treasures
Chances are, whether you know it or not, you have digital assets. "What are digital assets", you ask? They are any kind of text content or media, digitally created as a result of past efforts, and the rights to use them. In short, they are the byproducts of your...
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Why and how to conduct press checks in the art reproduction process
The art reproduction process means taking a brand image and producing it as a printed graphic, positioned and evoked in a context or variety of contexts, on a medium or variety of mediums. Aside from the conspicuous outcome of the graphic reproduction process,...
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How wide is your rainbow?
We often talk about what happens at the intersection of beauty and process. When art and science come together in art reproduction, it can generate stunning brand images that have power in the marketplace. All too often, traditional printing process rules have...
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Recipe for success
Imagine a kitchen in which a dozen chefs each is preparing a single ingredient that will be combined into a complex, unified dish. If one element is less than perfect, it puts the entire meal at risk. But if each chef contributes a perfectly executed component, the...
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4 considerations for world class print results
Print reproduction, like many other things in life, is most successful when an end goal guides the journey. When a brand owner designs an image that is meant to represent the particular value of a product or service, the integrity of that final, printed graphic is an...
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Stand out with color!
Did you know that the average American takes in more than 3,000 marketing messages each day? That sounds impossible, but think about it for a moment. Look out the window of your car, even on a rural road, and you’re as likely to see billboards as you are to see trees....
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