How wide is your rainbow? | SCHAWK!

We often talk about what happens at the intersection of beauty and process. When art and science come together in art reproduction, it can generate stunning brand images that have power in the marketplace.

All too often, traditional printing process rules have diminished, rather than elevated, the intent of an original design. The art reproduction industry has long been encumbered by print constraints that cause an image to lose design integrity in the production process. Too many designers have conceded to having to create artwork with a specific, limited set of colors based on the ink decks in the print process.

The use of Expanded Color Gamut (ECG) technologies has affected tremendous change on the status quo. Focused first on the ultimate design integrity of the image, our team uses ECG technology to produce print that exceeds traditional results and expectations.

Defining the Expanded Color Gamut

The use of traditional four-color process (CMYK) and standard spot color limits a designer’s ability to create a dynamic design. ECG uses seven colors (CMYKOGB) to build or separate spot colors, giving the designer virtually free reign in their use of color.

“ECG is an important tool that we can use to help brand owners create more impact with their design,” said Hall. “It frees brand owners from traditional design limitations. It can reduce costs in the supply chain, it can increase the fidelity of their design, and most importantly, it can make the design more dynamic and organic.”

As focused, whole-process consultants enabled by proven color management workflow and prepress expertise, our team easily manages brand intent across the entire supply chain. Guiding design to print guarantees success across every component and every expert working within the process. We leverage all partners within the collaborative process from design to print, guaranteeing their success and creating a beautiful experience for everyone involved.

Over the past decade, ECG and print technologies have evolved dramatically. Today, most prepress organizations have access to the same software. The difference with us is the holistic, consultative approach that applies ECG from start to finish.

The team involves the printer from the beginning of the process, rather than in the final production step. Establishing a partnership with the printer from the start of the design process keeps the end result in mind. Throughout the collaborative art reproduction process, the focus can be on establishing and testing the success of every step in the workflow. That means that the brand owner has a better understanding of the process, redundancies are eliminated, and accurate use of technology ensures speed and consistency.

ECG enables the brand owner to be fully creative with the design because it removes complicated spot color process requirements. High vibrancy color requires high volume inks. Colors must be printed on top of colors to create smooth, potent vignettes. The printer can layer a virtually limitless number of transparent inks, resulting in smooth color transitions, drop shadows, and higher fidelity tones.

The standardized process of layering a limited number of transparent inks means that the process can be repeated to ensure consistency in the produced image, and for the printer, it means that the same inks can remain in the press with no switching.

Bottom line, ECG simplifies the workflow, generates greater color impact, ensures consistency, enables accountability, speeds the print process and means less cost.

“Great color builds an emotional connection with the customer. Superior design complexity generates a more immediate response,” said Causey.

Are you getting the best results from your color gamut?

Using the ECG process is one of the most effective ways to create the connection.