How wide is your rainbow?

Written by Beck on . Posted in Art Reproduction, Color Gamut, ECG, Prepress, Printing, Technology

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Expanded Color Gamut (ECG)At Beck, we often talk about what happens at the intersection of beauty and process. When art and science come together in art reproduction, it can generate stunning brand images that have power in the marketplace.

All too often, traditional printing process rules have diminished, rather than elevated, the intent of an original design. The art reproduction industry has long been encumbered by print constraints that cause an image to lose design integrity in the production process. Too many designers have conceded to having to create artwork with a specific, limited set of colors based on the ink decks in the print process.

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