by Beck | Color Management, Print Management, Print Reproduction, Production Management
← Previous Creativity is not a limited asset. Most of us have the capacity for producing interesting, compelling ideas. Yet for brand owners, creative design is the lifeblood of commercial success. Tremendous resources go toward producing and testing designs that...
by Beck | Color Management, Production Management
← Previous Next → For a successful design-to-print process, establishing information stage gates are as important as starting with a great design, involving an intelligent team and using sophisticated technologies. In a recent post, we discussed the...
by Beck | Art Reproduction, Production Management
← Previous Next → The art reproduction process means taking a brand image and producing it as a printed graphic, positioned and evoked in a context or variety of contexts, on a medium or variety of mediums. Aside from the conspicuous outcome of the graphic...
by Beck | Art Reproduction, Color Gamut, ECG, Prepress, Printing, Technology
← Previous Next → At Beck, we often talk about what happens at the intersection of beauty and process. When art and science come together in art reproduction, it can generate stunning brand images that have power in the marketplace. All too often,...
by Beck | Art Reproduction, Creative Process, Print Quality Management, Production Process
← Previous Next → Imagine a kitchen in which a dozen chefs each is preparing a single ingredient that will be combined into a complex, unified dish. If one element is less than perfect, it puts the entire meal at risk. But if each chef contributes a...
by Beck | Production Process
← Previous Next → Print reproduction, like many other things in life, is most successful when an end goal guides the journey. When a brand owner designs an image that is meant to represent the particular value of a product or service, the integrity of that...