The process of beauty

Written by Beck on . Posted in Color Management, Print Management, Print Reproduction, Production Management

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creative_idea_lightbulbCreativity is not a limited asset. Most of us have the capacity for producing interesting, compelling ideas. Yet for brand owners, creative design is the lifeblood of commercial success. Tremendous resources go toward producing and testing designs that will connect with consumers. Too often, this initial intent is diminished as an image moves through the printing process.

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