Did you know that the average American takes in more than 3,000 marketing messages each day?
That sounds impossible, but think about it for a moment. Look out the window of your car, even on a rural road, and you’re as likely to see billboards as you are to see trees. (And they’re often faded, text-heavy, adding blockish presence to the road noise.) Go to the grocery. It’s like a full-on brand assault.