Today’s Out of Home (OOH) advertising represents a marketing frontier far evolved from its humble roots as interstate billboards.
This is a fiercely creative, competitive and rapidly evolving advertising medium. Your customers spend 70% of their waking hours outside of their home, and on average, more than 18 hours a week in transit. A study of organizations using OOH reports that approximately 18% of consumer revenue comes directly through these efforts.
The expanding impact of OOH print production management comes as a result of new digital and color technologies, such as expanded color gamut and extended gamut, and formats that enable brand managers to envision and print organic, high fidelity images.
Beck is a pioneer in this new frontier of large-scale image OOH print production. Our holistic, consultative approach and color technology innovation ensures your print and digital OOH images have fidelity, flexibility, and command. We specialize in managing your design to all OOH applications through coordinating all stakeholders from campaign development to market placement.