by Beck | Art Reproduction
← Previous Next → Recently, I sailed with a group of friends through the British Virgin Islands. For most of us, this was our first time on an ocean catamaran and our first time in this distant part of the world. To make sure we would get safely from island...
by Beck | Color Management, Production Management
← Previous Next → For a successful design-to-print process, establishing information stage gates are as important as starting with a great design, involving an intelligent team and using sophisticated technologies. In a recent post, we discussed the...
by Beck | Digital Asset Management
← Previous Next → Chances are, whether you know it or not, you have digital assets. “What are digital assets”, you ask? They are any kind of text content or media, digitally created as a result of past efforts, and the rights to use them. In...
by Beck | Art Reproduction, Production Management
← Previous Next → The art reproduction process means taking a brand image and producing it as a printed graphic, positioned and evoked in a context or variety of contexts, on a medium or variety of mediums. Aside from the conspicuous outcome of the graphic...
by Beck | Art Reproduction, Brand, Creative Process, Image
Next → Did you know that the average American takes in more than 3,000 marketing messages each day? That sounds impossible, but think about it for a moment. Look out the window of your car, even on a rural road, and you’re as likely to see billboards as you are...