Author Archive

Why and how to conduct press checks in the art reproduction process

Written by Mark Causey on . Posted in Art Reproduction, Production Management


press_checkThe art reproduction process means taking a brand image and producing it as a printed graphic, positioned and evoked in a context or variety of contexts, on a medium or variety of mediums. Aside from the conspicuous outcome of the graphic reproduction process, producing a brand image is also about something much more fundamental – meeting stakeholder expectations from start to finish.


Receive information on BECK webinars, products, press releases and more.