Creativity is not a limited asset. Most of us have the capacity for producing interesting, compelling ideas. Yet for brand owners, creative design is the lifeblood of commercial success. Tremendous resources go toward producing and testing designs that will connect with consumers. Too often, this initial intent is diminished as an image moves through the printing process.
At Beck, we often talk about how beauty is intended. We do our best work at the intersection of art and science, driven by process and committed to elevating design integrity in the printed result. We’re also deeply creative and apply a keen eye for design. This art creation ‘magic’ really happens with our Illustraion & HD Retouching team of graphic, photo illustration, and retouching experts.
At Beck, we often talk about what happens at the intersection of beauty and process. When art and science come together in art reproduction, it can generate stunning brand images that have power in the marketplace.
All too often, traditional printing process rules have diminished, rather than elevated, the intent of an original design. The art reproduction industry has long been encumbered by print constraints that cause an image to lose design integrity in the production process. Too many designers have conceded to having to create artwork with a specific, limited set of colors based on the ink decks in the print process.
Imagine a kitchen in which a dozen chefs each is preparing a single ingredient that will be combined into a complex, unified dish. If one element is less than perfect, it puts the entire meal at risk. But if each chef contributes a perfectly executed component, the resulting meal is memorable and wonderful to share.
Print reproduction, like many other things in life, is most successful when an end goal guides the journey. When a brand owner designs an image that is meant to represent the particular value of a product or service, the integrity of that final, printed graphic is an absolute imperative. But too often, taking a design from concept to print is as rife with opportunity for a breakdown as it is for success. And as you’re well aware, both impact the bottom line.
Preplanning means starting a package design project with final printed result in mind. You can’t underestimate the importance of an organized, transparent approach. In fact, a templated preplanning process may be the only reliable means for achieving truly beautiful, resonant images time after time.
Did you know that the average American takes in more than 3,000 marketing messages each day?
That sounds impossible, but think about it for a moment. Look out the window of your car, even on a rural road, and you’re as likely to see billboards as you are to see trees. (And they’re often faded, text-heavy, adding blockish presence to the road noise.) Go to the grocery. It’s like a full-on brand assault.