“I see to it that there are no obstacles in our client’s design creation and reproduction process to inhibit the most beautiful brand image result.”
A member of the Beck team since 1978, President and CEO Kent Hatterick is driven by a passion for beauty and a relentless focus on the process to achieve it. Over his decades of commitment to the company and its clients, he has lifted the brand integrity of some of the world’s most beloved brands, including the Coca-Cola Company, Georgia-Pacific and the United States military.
Beck is the color reproduction authority specialized in transforming a brand’s image from concept to creation. Kent is a partner for clients, a knowledgeable industry guide and a leader for Beck’s team of design reproduction experts. Through holistic process leadership, Kent makes sure that there are no obstacles in the design creation and media reproduction process. As a result, Beck clients see their superior brand images elevated in the competitive marketplace.
Deeply invested in the industry, Kent has served as president of the Southeastern Prepress Association, president of the International Prepress Association and as a board member for the IDEAlliance Association. He is a graduate of Dale Carnage sales and sales management training courses. While playing college scholarship baseball, he studied psychology at the University of West Georgia.
Kent’s penchant for beautiful imagery doesn’t stop at the office. Consistent with his recognition that the most beautiful images are created from real substance, Kent enjoys viewing and experiencing the emotion and style of his 26 foot mahogany wood Hackercraft boat.